Branding involves developing a distinctive identity for a business or product through elements like logos, color schemes, slogans, and messaging. It’s the way a company presents itself to the world and how it’s perceived by customers. Effective branding helps differentiate a business from its competitors, builds customer loyalty, and establishes a consistent and memorable presence in the marketplace. Branding encompasses everything from the visual design to the tone of communication, ultimately influencing how a company is recognized and valued by its audience.