Google Ads is an online advertising platform developed by Google, where businesses can display ads on Google’s search engine results pages (SERPs) and across the Google Display Network. The platform operates on a pay-per-click (PPC) model, meaning advertisers pay each time a user clicks on their ad.

Google Ads offers various ad formats, including text ads, display ads, video ads, and shopping ads. It provides advanced targeting options, such as keywords, location, and audience demographics, allowing businesses to reach potential customers effectively and drive traffic to their websites or landing pages.