Landing Page is a standalone web page designed specifically for a marketing or advertising campaign. It is where a visitor lands after clicking on a link in an email or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. The primary goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as filling out a form or making a purchase.

For example, a landing page for a product launch might include information about the product, testimonials, and a call-to-action button to buy now.